Resources & partners

She brings her marketing skills and experience to Next Opus by defining event concepts and developing the strategic and operational storytelling which enhances a company’s image.

Odile Polette has spent years at some of the largest companies in one of most demanding sectors - luxury beauty - to develop her expertise, most often within brand repositioning: Head of Marketing at Helena Rubinstein (L’Oréal Group) for 10 years and then at Carita (Shiseido Group).

With her enthusiasm for beauty and her wide-ranging expertise, in search of permanence and sense at a time where immediacy and confusion were everywhere, in 2008 she founded BEAUTY STORIES, a company dedicated to brand identity, with a single goal in mind: to create desire.

Her job: to promote companies, helping them to stand out with their own story, full of meaning and emotion, and to develop this story consistently alongside a global vision for any and all marketing and communications projects.